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Women In PR

By Samantha Villegas  This post can be found here

Media relations. Sigh.

For many PR people, it’s the core of what we do. For many others, it’s just one of many strategies. I am in the latter camp. I use it sparingly, when it is the right strategy for what my client or company is trying to accomplish.

Too often, media relations—the practice of working with members of the print, broadcast and digital media, to place a story—is the “go to” strategy companies use when they want to get the word out about something, or raise their profile in the public’s eye. Rarely is it the right strategy for them.

That’s because media relations is like hoping you’ll get hit by lightning while in line to buy a lottery ticket. The chance of placing a story, due to the incredibly vast competition for air space and ink, is so slim…

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