#PRTipOfTheWeek: How To Create News When There Is No News

Video Posted on

Check out this video spotted on ragan.com with Affect President Sandra Fathi explaining how she gets their clients in the news when there might not be any.

She explains three simple strategies:

1. Story hijacking, or news tracking
2. Trend intervention
3. Data

Thanks to Shay (CEO Opulent) for the tips!

-Bliss

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